Privacy & Policy

Fresha Privacy policy



At SV Limited (referred to as "Fresha", "we", "us" and "our"), we are committed to protecting the privacy of our users. If you are in the UK or the EU, we are the data controller, unless otherwise stated. Please read the following privacy policy that explains how we collect, manage and protect your personal information.

This is the Privacy (and Cookies) Notice ("Notice") for the website , and all Fresha affiliate sites ("Sites"), or our applications ("Apps") (together "Services").

Contacting us

If you have any questions, comments and requests regarding this Notice you can get in touch with us via our Contact Us page, or via email at


What information do we collect & how do we use it?

This Privacy Notice will apply to you if:

  • you visit and browse our Sites and Apps.
  • You order products from or book appointments with our Partners through us (we'll refer to you as a "Client").
  • you are self-employed and/or you work for a business on the Fresha platform (we'll refer to you and/or the business as a "Partner").

We will only use the information we collect about you if there is a reason for doing so, and if that reason is permitted under data protection law. We say what these reasons usually are in each section below, and we explain each one under 'What do each of these legal reasons mean?'


If you visit our services

We use your information to provide you with our Services. If you visit any of our Services, whether you're just browsing or you have an account, we will automatically collect information from you each time you use our Sites. This includes technical information, information about your visit and (if you opt-in) location data:

Technical information
Technical information may include the phone number, Internet Protocol (IP) address, login information, browser type and version, browser plug-in types and versions, device IDs, social log-in ID/email address, time zone setting, operating system and platform, hardware version, device settings (e.g. language and time zone), file & software names and types (associated with your device and/or the Services), battery & signal strength, information relating to your mobile operator or Internet Service Provider (ISP).

Information about your visit
Information about your visit may include the full Uniform Resource Locators (URL), clickstream to, through and from our Site (including date and time), pages and services you viewed or searched for, demographic information (including age and gender), page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), traceable campaign links (e.g. in emails, or via tracking URLs), methods used to browse away from the page, and any phone number used to call our customer service number or social media handle used to connect with our customer service team and our social media accounts.

Location data
Location data includes country location (based on your full or partial IP address and/or Google Analytics information) which we use to provide location services (if you ask or permit us to), so that we can deliver content, advertising or other services that are dependent on knowing where you are, like checking for fraudulent transactions.
Location data may be collected in combination with device ID, so we can recognise your mobile browser or device when you return to the Service.

Delivery of location services will involve us checking any of the following:
- the coordinates (latitude/longitude) of your location,
- your current country or region, by referencing your current IP address against public sources, and/or
- your Identifier for Advertisers (IFA) code for your Apple device, or the Android ID for your Android device, or a similar device identifier.
You can opt-in and out of location sharing by changing your device settings


We use this automatically collected information to 

  • understand how individuals use our Site, and how we can improve it;
  • ensure content from our site is presented in the most effective manner for you and for your devices; and
  • provide you with the information, products and services that you request from us or we think you may be interested in.

Reasons:  legitimate interests | consent 


If you contact or engage with us

If you contact or engage with us, we will collect your contact information, and the other communications information you provide.

Contact information includes basic contact information you provide: 

  • email address, 

and anything else you include, for example:

  • first and last name,
  • phone number(s), 
  • social media handle (for example, if you engage with us on social media).

Communications information includes your correspondence with us, for example if you get in touch with our Customer Service team about an order or booking or to report a problem with our Site. This includes:

  • emails,
  • texts, in-app messaging & other digital messaging,
  • calls,
  • letters,
  • any in-person conversations you have with us.

We use this contact and communications information to

  • Contact you if you have asked us to do, including to respond to your queries, troubleshoot problems, and help with any issues you may have with our Services.
  • Provide you with information you might request about our Services.
  • Put you in touch with Partners you ask us to share your information with. 
  • Provide you with technical and other service updates (for example, if we update our Terms of Use and Terms of Service). 

Reasons:  contract with you | legitimate interests | consent 


If you use our services to book an appointment

When you create a Fresha account using any of our Services, we may collect your:

  • first and last name;
  • date of birth
  • gender
  • email address;
  • address;
  • mobile phone number(s),
  • your photo, if uploaded (optional).
  • If you choose to use your Google, Facebook, or Apple account to sign into Fresha, we will get an access token that enables this sign-in process (granting us access to your first and last name, email, user ID and (apart from Apple) your profile photo). 
  • We assign unique user IDs or other account-level IDs to your Fresha account.

As you use your account, we may collect information about your:

  • purchase history, including product orders or appointment bookings, or voucher purchase and use;
  • favourites (e.g. your favourite salon or gym);
  • account settings; 
  • social login information; 
  • securely saved payment methods. 
  • We may also collect information, if you provide it, about your preferences, referrals, or how you found out about our Services, or other user generated content (e.g. profile photo, reviews). 

We use this account and related information to manage your account with us, including to

  • maintain your Fresha account;
  • provide customer support;
  • enable you to contact, order from and make bookings with our Partners;
  • enable you to make and pay for orders and bookings with your account;
  • if a Partner offers home services and you select the option, to enable you to book appointments at the address you provide;
  • provide you with a personalised experience, including recommending features, services, products and Partners we think you may be interested in.